ENG Курс "Лидогенерация B2B"

ABOUT US

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OUR PRODUCTS

TESTIMONIALS

Main

RU

ABOUT US

Q&A

OUR PRODUCTS

TESTIMONIALS

Main

Training
"B2B lead generation"

— You will learn effective strategies and methods for lead generation in B2B business.
— We will explore various lead generation channels and teach you how to create a flow of high-quality potential clients.

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TRAINING PROGRAM

Module 1
Introduction to b2b lead generation

— Defining the concept of lead generation in the context of B2B business.
— The significance of lead generation for increasing sales volume and business development.
— Key principles of effective lead generation.

Module 2
Target market research and defining the ideal client

— Methods of market research and identifying potential clients.
— Creating an ideal client profile and determining key characteristics of the target audience.
— Utilizing tools and data for market analysis and customer base evaluation.

Module 3
Attracting and generating leads through channels

— Various lead generation channels in B2B business: email, social media, conferences, content marketing, advertising, and others.
— Developing effective strategies and tactics for each channel.
— Integration and automation of lead generation processes.

Module 4
Lead quality and qualification

— Evaluating lead quality and identifying the most promising leads.
— Methods of lead qualification and assessing their readiness for sales.
— Creating a lead tracking and management system.

Module 5
Optimization and analysis of results

— Monitoring and optimizing lead generation processes.
— Analyzing data and results to improve efficiency.
— Key metrics and tools for measuring lead generation success.

STAGES OF SERVICE PROVISION

1

CONSULTATION AND NEEDS ANALYSIS

— Initial meeting to discuss your goals, needs, and expectations from the service/training
—Analyzing current processes and answering any questions

2

DEVELOPMENT OF INDIVIDUAL PROGRAM / PLAN

— Creating a customized program that aligns with your needs and objectives
— Determining stages and sequence of work

3

PREPARATION OF MATERIALS AND RESOURCES

— Gathering and preparing necessary materials, presentations, instructional materials, and other resources
— Selecting tools and methodologies to be used during the service/training

4

IMPLEMENTATION OF SERVICE / TRAINING

— Conducting the training or delivering the service according to the developed program
— Active interaction with the client, ensuring understanding and mastery of the material
— Practical exercises, case studies, role-playing, and other activities to reinforce knowledge and skills

5

EVALUATION AND FEEDBACK

— Assessing progress and achievement of client's set goals
— Collecting feedback from the client on the quality and effectiveness of the service/training
— Making adjustments and improvements based on the received feedback

6

COMPLETION AND SUPPORT

— Providing the client with final results and reports, if applicable
— Offering additional support or consultations upon client's request after the completion of the service/training.

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